Why did it take so long?
We’re a clean skincare brand, from conception in 2000 and now ever more so with our Clean to Planet ethos. And we know that SPF is traditionally not great for the environment. We needed to find a formula that would provide broad spectrum sun protection from UVA and UVB, but without costing us our planet, and that - our loyal clean skincare lovers - proved a challenge.
No compromise clean skincare.
We don’t use silicones in our products, and we’re not about to start. But this does prove tricky when creating a spreadable sunscreen that won’t leave you looking grey around the gills. Using next-gen zinc oxide, our suncare absorbs easily without being chalky, and can be incorporated into any daily routine. With mattifying extracts, it perfects your skin, making it flawless even on sunny, sweaty days.
A ray of light for clean SPF.
By using naturally derived mineral zinc oxide and a tube made from 50% recycled plastic (with a 100% recycled cap), we’ve created one of the cleanest SPF formulas currently on the market - which you’ll be able to buy from 14th March, 2019.