In 2000, we pioneered Clean Skincare, creating products (and a market) that challenged traditional, often synthetic ingredients. We had a comprehensive ‘NO’ list (which you may remember stamped on our packaging) instead, favouring ingredients with proven skin benefits, sourced from nature. Over the past two decades much has changed - and as have we.
There are now more brands describing themselves as Clean, which can make a clear definition a little confusing. Especially as these definitions often differ between brands. As we can only speak for ourselves - here’s what clean means to us.