Clean to planet.
We’re super-conscious about Clean Skincare - inside and out. In 2018 we announced our Clean to Planet vision, ‘cause with ever-changing climates, finite resources and increasing plastic pollution, something’s gotta give. It’s not about being preachy (we hope) but instead taking steps to minimise or reverse our planet impact with a Clean 360 approach. Here’s how we’re raising the game in what it means to be a truly ‘clean’ skincare brand.
Our planet has a problem.
Changing climates, finite resources, increasing plastic pollution. Something’s gotta give.
Surfers Against Sewage (our charity partners) estimate that about 51 trillion microscopic pieces of plastic, weighing 269,000 tons is floating around in our ocean currently, and since a plastic bottle can last around 450 years in the marine environment, it won’t go away on its own. Infact, it breaks down into microparticles which can be deadly to ocean life. And with one in three fish caught for human consumption now containing plastic - who's to say it may not be deadly for us in the long run, too.
Zero Waste by 2021.
Repacking our clean skincare.
In 2018 our partners Surfers Against Sewage organised 1,611 beach cleans, welcomed 68,200 volunteers and recorded 27,696 plastic bottles (not including other debris) intercepted and recycled. Impressive, right? As part of our #GivingTuesday campaign we gave them £5 from every order to help keep their efforts going and we’ll be working ever closer with them in 2019 and beyond, for cleaner beaches, cleaner oceans and helping spread the clean gospel.
Our Ocean Plastic bottle.
A cleaner future is coming.
Something to look forward to. We’re looking into biodegradable formulas, sourcing ingredients which would otherwise be wasted (which we’ve already done with Clean Screen Mineral SPF 30) all the while continuing our repack across our entire skincare portfolio. It’s all going on - and we’ll keep you updated via our Clean Thoughts Blog.